Matija Hrestak, our very own Account Manager, served as one of the speakers on the panel titled Four Scary Words or How We, as a Profession, Have Prepared For the GDPR and held at this year’s Weekend Media Festival. Alongside Matija, the panel featured Krešimir Dominić (Komunikacijski Laboratorij), Marija Ivančić (UM), Boris Rogan (Luna\TBWA) and moderator Aleksandra Đermanović (Mediacor). “The GDPR is here not to make our communication more difficult but to return the data to its true owners, the people. Until recently, corporations tended to believe they owned the data. They didn’t. The data in question was entrusted to them for safe-keeping.”