What is SoMo Borac and why was it created?

SoMo Borac started in 2013, with the aim of promoting two, then poorly recognized parts of digital marketing: Social and Mobile, hence the name SoMo (Social-Mobile). In over ten years, it has become a meeting place for the best digital professionals in the region, and its anthological 3D statues have become one of the highest recognitions for the quality of digital works. From social to digital design, awards are given in various categories, and their winners are decided by an expert jury composed of leading digital experts from Slovenia, Serbia, Croatia, Bosnia and Herzegovina, Montenegro, and Macedonia.

In addition to the 404 and Shape agencies, Httpool joined the organization of SoMo Borac in 2022, and the event officially changed its name to SoMo Borac powered by Httpool. In 2023, HUDI became a co-organizer, and in addition to the awards ceremony, a conference on the most important digital trends was introduced to the program.

SoMo is getting stronger, year by year

With each new edition, SoMo opens up new areas for recognizing top digital works, which are never lacking in this region. Works can currently be submitted in more than ten categories in two streams (SoMo Advertising and SoMo Media). In addition to a conference on all things digital, SoMo Cast was also launched, a podcast on the most important digital topics.Besides on its website, where you can submit works and buy tickets, you can get all the news related to SoMo Borac on Facebook, Instagram, LinkedIn, and YouTube, as well as by subscribing to the newsletter.

Besides on its website, where you can submit works and buy tickets, you can get all the news related to SoMo Borac on Facebook, Instagram, LinkedIn, and YouTube, as well as by subscribing to the newsletter.